Editorial & Advertising

  • May 21, 2020
  • Kristofor Lawson

Our Mission

Our mission at Lawson Media is to connect audiences with global stories.

Editorial Guidelines

Lawson Media is a provider of multimedia journalism across multiple brands and platforms. Our network of digital media properties provides a unique, and independent voice in the Asia-Pacific media market.

Our editorial guidelines provide a clear framework for our staff to produce the high-quality journalism that audiences expect. We believe that quality, independent reporting makes society better, and our policies are designed to empower staff to produce their best work.

Editorial Ethics & Values

Our editorial staff have complete independence from outside influence over the content they produce. At all times, our editorial team will endeavour to deliver the truth, above all else, in a way that is fair and accessible to audiences around the globe.

The core guidelines we stand for are as follows:

  • We always strive to produce the most accurate and honest version of history at the time of publication without fear of retribution.
  • In our reporting, we will always work to verify information, protect sources, minimise harm, and provide the depth required to explore an issue fairly.
  • We understand that there can be multiple sides to a story, and where possible we will endeavour to examine all sides of an issue. Our team also recognises the need to report accurate information, so whilst we will examine all sides to an issue, our team has the flexibility to use their best judgement as to what we publish, so as to not compromise the integrity of our content.
  • The subjects of our reporting will never be allowed to preview or approve interview questions, and will never be allowed input into what is published.
  • Staff must disclose all conflicts of interest, and will not be allowed to cover stories where those conflicts could undermine the integrity of our coverage.
  • We will never pay subjects for their story or participation in our editorial coverage.
  • At times it might be necessary to offer sources anonymity when reporting on particular issues. The reasons for anonymity can vary and will generally be offered when there is a real risk to the source in sharing their identity. In all instances, our team will do their best to protect the identity of these sources to minimise the potential for harm.

In addition to our own guidelines, we also use the MEAA’s Journalist Code of Ethics as a template for the behaviour of our journalists.

Advertising & Branded Partnerships

Lawson Media helps fund our journalism work through the sale and provision of advertising and branded content services. This advertising may be displayed alongside our written editorial content, or embedded into our podcast or video content. At no time will our advertisers have any input into the editorial direction of our stories, or which stories we cover.

At no point will Lawson Media accept advertising or branded content campaigns from the following industry sectors which we deem to be harmful to society at large:

  • Betting and gambling,
  • Tobacco,
  • Alcohol,
  • Drugs & pharmaceuticals,

Lawson Media will, at times, accept campaigns from non-profit companies working to help individuals deal with addiction in the above areas, i.e anti-smoking or anti-gambling providers.

We will also refuse campaigns from financial services providers, oil, & mining companies, and other providers, where we deem the services being provided by those companies go against our editorial values, or could pose a significant risk to our audiences.

All branded content & podcast campaigns will be clearly marked as ‘sponsored’ or ‘advertising’ content, or published under the advertisers own brand. Where content is published under the advertisers brand, Lawson Media acts only as the production house for that content.

Corrections, Updates, & Complaints

Lawson Media makes every effort to produce and publish accurate content. If a reader has an issue with any content that we publish, they should contact us directly through the information provided on the website of the respective publication. Our team will review all complaints and verify any issues highlighted. If a correction is warranted, that content will be updated, and a note added to the content alerting audiences to the prior error.

On rare occasions, such as if there is an inaccuracy in a podcast or video content, it may even be necessary to remove the content entirely. In these instances, the original story may be removed and a corrected replacement published.